Increasingly, an effective holiday marketing strategy involves using videos. They enable your marketing team to save time on walk-through tours and show the holiday properties and campsites only to travellers who are interested in them.  It’s something that campsite owners are starting to catch on to for number of reasons – and it’s practically a ‘must’ for glamping sites.

For campsite owners, professionally edited videos will help you extend your outreach. They can be used as a virtual tour that can be viewed regardless of the location of a potential traveller.

By adding voice-overs and using close-ups to show the important details, like spacing between pitches, campsite amenities such as a pool, or stunning scenery both onsite and nearby, you can attract travellers looking for the exact experience you offer.

Such videos are easy to create. Besides, if you post them on popular video streaming platforms, they will be available 24/7. To give them a professional feel, you can capture them using an action camera. Then, you can easily enhance them using any GoPro video editor that allows you to crop your footage, apply filters, and merge video segments for a more enjoyable viewing experience. 

Main Reasons for Editing Marketing Videos

When shooting raw footage, you can’t predict how weather conditions will impact the lighting. As a result, some parts of your location may look overexposed or underexposed. Besides, there might be unwanted reflections or objects cluttering the frame, which will spoil the overall impression.

Travel videos should make the holiday location look attractive without hiding possible shortcomings. There are several important reasons for editing your videos:

• They can improve the position of your site on search engines. By adding captions to your travel videos, you can increase their click-through rate by 400%. It’s one of the best ways to make your content go viral.
• By editing your videos, you can make them stand out among the rest.
• You can make your videos more eye-catching by applying filters and using captions to tell more information about your location.
• Edited HD videos are more likely to be shared online and get more likes. It allows you to expand your outreach and drive more traffic to your platform.
• Videos demonstrate the location from all sides and motivate potential travellers to make their booking more quickly.

When editing holiday property or campsite videos, you can connect different sequences to make a walk-through tour as realistic as possible. A prospective traveller will be able to see where the amenities are located and how spacious your accommodation and/or pitches are.  It also gives you a fantastic opportunity to showcase local highlights, such as nearby beaches, tourist attractions and stunning views.

A video also allows you to show the surrounding area and explain the main benefits of choosing to stay with you. By adding a solid portfolio of expertly edited videos to your travel website, you will increase your profits.