UK holiday makers give economy £31 billion boost this summer

A recent study by Travelodge shows UK holidaymakers will give the UK economy a boost of £31 billion this summer, as a result of the staycation trend.

The six-week school holiday is rapidly approaching. However, rather than UK nationals looking to holiday abroad this summer, 57 per cent are taking their breaks in the UK, spending on average £823. This is an increase of 2 per cent (55 per cent) from 2017.

Marking the increase in popularity of staycations, and what it means for local businesses and the economy, Burns Pet Nutrition – a family company in Wales that makes award-winning natural pet food designed for the health and wellbeing of pets – has teamed up once again with Pembrokeshire Tourism to deliver the Dog Friendly Pembrokeshire Tourism Awards 2018.

The Dog Friendly Pembrokeshire Tourism Awards are designed to celebrate responsible pet ownership, as well as recognise the efforts of local businesses throughout the county that help to make Pembrokeshire a dog friendly holiday destination.

There are 11 sponsored categories, with the awards taking place later this year. The sponsored categories include:

  • Best Dog Friendly Town/Village sponsored by Pembrokeshire Coast National Park Authority
  • Best Dog Friendly Tourism Marketing Campaign sponsored by Writemedia
  • Best Dog Friendly Self Catering Accommodation sponsored by Quality Cottages
  • Best Dog Friendly Caravan Park sponsored by Coast to Coast Caravans Ltd
  • Best Dog Friendly Day Out/Attraction sponsored by West Wales Holiday Cottages
  • Best Dog Friendly Campsite sponsored by National Trust Pembrokeshire – Gupton Farm
  • Best Dog Friendly Cafe/Restaurant sponsored by the Western Telegraph
  • Best Dog Friendly Pub sponsored by Templeton Beer, Wine & Spirit Co
  • Best Dog Friendly B&B/Guest House sponsored by All Pets Vet Care
  • Best Dog Friendly Beach sponsored by FBM Holidays
  • Best Dog Friendly Hotel sponsored by Burns Pet Nutrition

Burns Pet Nutrition, the main sponsor of the awards, champions the importance of the environmental responsibilities of tourists as well as the benefits to businesses that embrace a pet-friendly offering. Pembrokeshire Tourism works closely with the Pembrokeshire Coast National Park Authority and Pembrokeshire County Council to develop a first-class offering to visitors that want to bring their dogs on holiday.

  The awards will once again be judged by the Burns by Your Side reading dog teams. Burns by Your Side is a specially developed reading-to-dogs scheme, which uses trained volunteers and their companion dogs to help children improve their reading skills and communicate more confidently.

Carol Lincoln, community liaison manager at Burns Pet Nutrition, said:

“We are so thrilled to be able to conduct these awards for the second year running in conjunction with Pembrokeshire Tourism. It is great to see the Pembrokeshire landscape gaining the exposure it deserves for all it has to offer to holidaymakers and tourists.

“We are excited to bring back our reading dogs team to judge the awards – allowing us to raise awareness of the Burns by Your Side scheme we are so very proud of.”

John Burns, veterinary surgeon and founder of Burns Pet Nutrition, said:

“Having a very strong historic connection to the area of Pembrokeshire, as well as being extremely passionate about developing the bond between humans and animals, the annual Dog Friendly Pembrokeshire Tourism Awards allows us to celebrate this and praise Pembrokeshire for its efforts in ensuring its facilities welcome holiday makers and their animal friends.”

Dennis O’Connor, tourism liaison manager of Pembrokeshire Tourism, said:

“We are delighted to be working with the team from Burns Pet Nutrition once again on the launch the second Dog Friendly Pembrokeshire Tourism Awards. This year we’ve introduced some additional categories and we’ll continue to include dogs throughout the judging process. This adds an unusual dimension to a totally unique award event and we look forward to highlighting the work of the Burns by Your Side reading dog teams.    

“The success of last year’s event led to initiatives such as additional dog waste disposal bins and bag dispensers being introduced along Amroth seafront by the Community Council. This underlines how businesses in the area have the opportunity to benefit from dog friendly tourism initiatives whilst ensuring responsible dog ownership is promoted.”

Nominations open on 7th June and can be made by members of the public, town/county councillors and business owners by visiting